know your hair

Choti Labs began after our founder noticed that her hair was changing as she moved across countries.

Different water. Different weather. Different products. Her hair felt unhappier in London than it did anywhere else. But beyond intuition, there was no way to know what was happening and why.

And she wasn’t alone.

We heard hundreds of versions of the same story. People were switching shampoos, trying new supplements, installing shower filters, taking photographs, counting hairs and keeping makeshift notes - all trying to answer a simple question: what is happening on my head?

The Choti Brush is designed to provide information on your hair and scalp over time so you can be empowered to understand what works for your specific lifestyle, genetics, and environment, and make confident decisions in your own hair and scalp care.